Expertise that moves business forward.
From strategy to execution, I support companies at critical stages of commercial development.
My focus is on complex B2B offerings, particularly in IT, software, AI and high-tech — where understanding the technology is only the beginning of winning the market.
Strategy & Marketing
Make complexity commercially compelling. I help companies define where to compete, how to position their offerings and how to reach the right customers. From market analysis and go-to-market strategy to messaging, marketing concepts and thought leadership, I connect strategic direction with practical execution.
Business Development & Sales
Turn market potential into business. I identify growth opportunities, develop partnerships and help commercial teams navigate complex B2B sales environments. Whether opening doors, developing accounts, improving sales approaches or supporting negotiations, I bring commercial experience and practical involvement.
Interim Management & Commercial Leadership
Experienced leadership. When it matters. I step into interim commercial roles to provide direction, capacity and momentum during growth, transition or organisational change. From leading marketing and business development initiatives to building new commercial operations, I take responsibility and work alongside your team to deliver.
German & European Market Entry
Successful market entry takes more than translation or a local sales representative. Combining native German market knowledge with extensive international experience, I help companies adapt their offerings and commercial strategies to local expectations. From market-entry strategy and localisation to partnerships and establishing operations, I turn international ambitions into local business.
Sparring and Team Coaching
Better teams. Better business. As a certified business coach, I combine commercial experience with a practical, people-centred approach. Having trained and coached more than 300 professionals, I help sales teams and leaders sharpen their skills, address performance challenges and work more effectively together. I also support employee onboarding, sales training and the development of new managers and commercial teams.
How we can work together
Strategic consulting, project-based execution, interim management or coaching — tailored to your needs, timeframe and resources. No unnecessary complexity. Just the expertise and involvement your business needs.
Have something ambitious in mind?
Whether you are looking for a fresh strategic perspective, experienced hands-on support, interim leadership or a partner to help grow your business in Germany and Europe. I bring experience, curiosity and an entrepreneurial mindset to the table. You bring the challenge.